Business Tip, E-marketing, Email Marketing, Internet Marketing, Online

A Not So Routine Cycle

Most small businesses go through what is referred to as the Feast or Famine Cycle or also referred to as the Feast or Famine Syndrome.? Let?s say your small business generates enough customers and revenue to sustain until suddenly it drops off before picking back up again.? This spike and dive is typically from marketing during slow periods and not marketing when your business is busy being productive.

A lot depends on the amount of time designated to marketing your small business.? A typical small business will spend 2 ? 4 hours a day marketing during down time.? Brace yourself but the average marketing time should actually be 4 ? 6 hours per day. ?Another area of marketing depends on where your small business is being presented.? Newspaper ads may be fairly effective, but most families do not rely on newspaper delivery any longer.? Billboards are expensive and flyers may entice attention to an occasional customer and just about everyone loathes telephone marketing.? A less intrusive alternative is marketing on the internet and in particularly a company website and social media networking.

A company website, email marketing, social media, SEO, your product, and great customer service is what sends a beacon to potential customers as well as returning ones.? As your product and service satisfies each customer, the customer initially markets for you with positive reviews and recommendations to others.? With a great strategy and marketing plan in place, any small business can go from cycle to steady.

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